This BEST GRADES STUDY GUIDE
outlines the processes and activities in Marketing clearly and methodically.
Each unit also has links to BEST GRADES with Erica videos. Here the videos that are in each unit (1-9) with the exercise reference in Marketing Study Guide for each video.
There is just the right amount of detail so that you can fully understand Marketing and learn the concepts and vocabulary you need.
The material is presented systematically with lots of consolidation and repetition that reinforces your learning. First, concepts and vocabulary are explained so that you learn passively. Then you go on to actively use what you have learnt so that you consistently improve your range and fluency in Business English.
Each unit is designed with these sections:
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- a clear explanation of the marketing function or activity
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- revision exercises with answers
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- example exam questions with tips, guidelines and answers
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- key vocabulary list